What is RICE?
RICE is a prioritisation framework for product teams. It weighs four factors so you can decide objectively which feature to tackle first.
The RICE formula
RICE = (Reach × Impact × Confidence) / Effort
- Reach — how many people does it affect in a period?
- Impact — how big is the effect (0.25 = minimal, 3 = massive)?
- Confidence — how sure are you of your estimates?
- Effort — how many person-months will it take?
Tips
- Use consistent impact values so features stay comparable.
- Be honest about confidence — it tempers overly optimistic scores.